World Nutella Day 2020 ~ Nutella Rum Balls

World Nutella Day is celebrating 14 years and it still continues to amaze me how a simple and fun idea turned into such a big deal!

As a company, the makers of Nutella are always trying to find new and entertaining ways to make us fall in love with it all over again – not like that’s hard!

Lately in Italy, Nutella has been doing some fun things with their jars. At the beginning of last year, the jars were covered with inspirational sayings like this one:

Nutella

Then, at the end of last year, there was a campaign called “Nutella Gemella“. It was sheer genius, in my opinion! They released Nutella jars with various designs, all of which were really similar.

Every design had “una gemella” or a twin. On the back label, there was a code that you could register on their website and if another person registered the same code, your gemella was found!

We picked up a couple of jars (aren’t they cute?!?) however we haven’t found our twin yet! Who knows if down the road it turns up. We are keeping our eyes on the Instagram hashtags that were created out of this campaign.

Now, back to the task at hand. I’ve been sharing recipes for World Nutella Day almost every year. I have to admit, it’s getting harder to come up with ideas!

This year, I’ve decided to experiment again and make rum balls with Nutella! So, if you are reading this post, that means this year’s experiment worked! Whew!

So, if you are interested in making Nutella Rum Balls, I’ve got the recipe for you!

Here’s what you need:

Ingredients: (makes approximately 30-40 balls)
1 1/2 cups Nutella
4 tablespoons unsalted butter
1 teaspoon salt
2 cups vanilla wafers, finely crushed
2 tablespoons cocoa powder
1/4 cup rum (or as preferred)

Coatings I used:
chopped pistachio
chopped hazelnuts
shredded coconut

Nutella Day Rum Balls

Here’s what you do:

In a bowl, blend together the Nutella, butter, and salt. Then, add the finely crushed vanilla wafers, cocoa powder and half of the desired rum.

Once mixed together, let the mixture sit for about half an hour to an hour. This will give the wafers time to absorb the rum. Add the rest of the rum a bit at a time. You want to make sure that the consistency of the mixture isn’t too dry or too wet. You should be able to roll the mixture into small balls without it crumbling apart.

Nutella Rum Balls

Next, roll the mixture into small balls and then roll them around in the coating you have chosen. I placed my rum balls in small cupcake liners so that they are easier to serve.

And that’s it! Now you can share them with your loved ones!

Let me know if you try this recipe, and check out some other Nutella inspired recipes I’ve featured on my blog for World Nutella Day in the past:

I don’t know about you, but I’ve grown up with Nutella. It’s been very much a part of my childhood, and let’s be honest, it continues to be a part of my adult life, too!

What’s your favourite memory that includes Nutella? I’d love to hear it, so leave me a comment below!

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LuLu

Originally from Toronto but currently living in Calabria, blogging about my life and love for all things Italian!

Erica (The Prepping Wife)
February 11, 2020 at 2:00 pm

These sound absolutely delicious! They would also be the perfect thing to take to a party too. I’m looking forward to making them around the holidays.
Cristina
February 11, 2020 at 5:40 am

You had me at Nutella! These look delicious-especially the coconut ones. I will have to try making some. Ciao, Cristina
1. LuLu
  February 13, 2020 at 8:44 am
  
  The coconut ones were my favorite of the batch. I love coconut and chocolate together!
Krystel | Frugal Living
February 10, 2020 at 4:40 pm

I need these lol. I love Nutella so much. But I’ve never heard of this day
1. LuLu
  February 13, 2020 at 8:38 am
  
  It’s been around for a while – now you know for next year! 🙂
Luna S
February 10, 2020 at 2:09 pm

I didn’t know it had it’s own day! I am normally not a big rum fan but these look fantastic. Thanks for sharing this!
1. LuLu
  February 13, 2020 at 8:39 am
  
  You could probably substitute with another type of liqueur, for example, Amaretto.
Lucy Knott
February 10, 2020 at 5:49 am

Lulu, these look absolutely delicious, we have to try them. They look so pretty and cute too. We’re loving the Nutella jars and always love seeing them in the shops when we go to Italy. The twin jars are such a fun idea! 🙂 xx
1. LuLu
  February 13, 2020 at 8:43 am
  
  They came out really cute, I was quite impressed with myself 😛
  And as for the jars, well I may be (unintentionally) starting a collection of Nutella jars! I just can’t bring myself to put them out in the recycling! haha!
Image Earth Travel
February 10, 2020 at 2:17 am

Sounds delicious but need to substitute real chocolate for Nutella! 😉
Maybe we can make some together some time.
1. LuLu
  February 13, 2020 at 8:40 am
  
  Well, the original recipe is with real chocolate – this was a spin on it for Nutella Day! 😛 We can definitely whip up a batch together (with real chocolate of course!)
Smita
February 9, 2020 at 3:25 pm

As much as I love Nutella on a spoon (no recipe could be easier than that, could it?! :P), these rum balls look so fantastic and actually doable! I’ll give it a go, and hopefully, have some leftover for my husband!
1. LuLu
  February 9, 2020 at 8:36 pm
  
  I also love the classic, no-fail Nutella on a spoon! But, every so often it’s fun to try something new! 😛
Subhashish Roy
February 9, 2020 at 7:11 am

I love having Rum Balls and indulge whenever I get the opportunity. Nutella Rum Balls recipe sounds inviting. Would love to try out.
Britt K
February 8, 2020 at 5:33 pm

I’ve never heard for Nutella Rum Balls, but this is something I could DEFINITELY get behind! I am going to save this recipe for the next time that my friends are holding a potluck style event… I’m sure I’d be everyone’s favourite if I show up with these in hand! (Okay, confession – I’ll be making them at home to try them out first lol)
1. LuLu
  February 9, 2020 at 11:34 am
  
  HAHA It’s always a good idea to try them out first….you know….quality control! 😛
Trish Veltman
February 8, 2020 at 10:33 am

World Nutella Day is a celebration I could invest in! And I’ll be celebrating with some nutella rum balls – thank you!
Kelly Martin
February 8, 2020 at 10:01 am

Oh yum! Nutella rum balls sound delicious! I’ll have to try this recipe out when I get some more Nutella.
1. LuLu
  February 8, 2020 at 10:09 am
  
  Oh, they most certainly are!!! These are great for parties or get-togethers! 🙂
Ann Pape
February 7, 2020 at 10:45 pm

This looks like something that my husband would absolutely love! I will have to make sure to save this and make them for him soon.
1. LuLu
  February 8, 2020 at 9:07 am
  
  It’s always fun to experiment with Nutella and I’ve been taking some traditional recipes and trying to see if Nutella can be used with or instead of certain ingredients. This experiment was a success – I’ve had to translate the recipe into Italian because my Italian friends want to give it a try after tasting my batch! 🙂 I hope your husband enjoys them!
Scott DeNicola
February 7, 2020 at 8:01 pm

Pardon me but HOLY CRAP Nutella Rum balls??? This is a game-changer and let’s face it most things are better with rum. I love those Nutella containers as well. I feel like the ones in the states are so plain and boring. I would absolutely make these and use the pistachio coverings as described. That’s if I didn’t eat the whole bag of pistachios first. I am totally making these for our next party. Better keep the kids away from them.
1. LuLu
  February 8, 2020 at 9:13 am
  
  I know, right?!?!?! I wasn’t sure it would work, but it did! 🙂 Nutella marketing here in Italy is so clever, it’s a shame they don’t do similar campaigns in other parts of the world. We are having a hard time recycling these Nutella Gemella jars, we may need to find a way to display them! HAHAHA I am partial to the coconut covering, but they were all so good!